About Us

Established in 2016, Gulal is an Indian Fashion and Lifestyle label by Rashi Jain.

The label was born out of her love for Garment making and City of Banaras where she grew up and is currently based. 

Gulal, the name given to traditional colorful powder used to celebrate the festival of Holi in India, takes inspiration from the serendipitous encounters with nature, people, art, architecture, culture, history and of course Banaras.

Each piece by Gulal is meticulously conceptualized and handcrafted using age old techniques with local craftsmanship and natural textiles without compromising on the contemporary aesthetic.

Gulal endeavors to bring you carefully created and designed fashion and lifestyle products that reflect the traditional and cultural ideology of place it originates from. We strive to be an eco-friendly organic brand with minimum carbon footprint and zero- waste ideology.